o Time : November 03, Friday 12:00 ~ 2:00 p.m.

o Venue : 9301(The 3th floor seminar room)



Impulse Buying on the Internet


-Abstract

With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell’s (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet.