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Research Seminar(Kwon Jung)
- CategoryKDIS Notice
- NameHyun Min Sung
- Date2005-10-31 00:00
- Hit688
o Time : November 03, Friday 12:00 ~ 2:00 p.m.
o Venue : 9301(The 3th floor seminar room)
Impulse Buying on the Internet
-Abstract
With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite common buying behavior. Based on the Beatty and Ferrell’s (1998) model of impulse buying, this study proposes and empirically testes a model to explain impulse buying behaviors on the Internet.